Berlin Balance

Berlin Balance is my personal venture—developed from scratch to prototype a yoga therapy–driven offer that directly serves Berlin’s startup and creative scene. With a focus on pain prevention and nervous system regulation, I created a service designed for busy HR teams seeking meaningful support for their employees.

From brand to backend, I built everything:

• Designed and wrote the entire landing page based on therapeutic benefits, clear outcomes, and HR pain points.
• Developed a lead magnet (Wellness Scorecard) to reduce acquisition cost and qualify inbound leads.
• Launched the website under a dedicated domain: www.berlinbalance.com.
• Built and refined a pitch deck and pricing model to match B2B buyer logic and align with Germany’s €600/year health budget scheme.

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The site and offer are crafted using real insights from my yoga therapy training and years in Berlin’s wellness community. I collaborated with corporate-savvy teachers, ran market interviews, and iterated based on early client feedback.

What I implemented:

• A 3-tier pricing system based on team size
• Admin automation for booking and billing
• A flexible content stack to adapt visuals and copy across pitch and Webflow CMS

Berlin Balance is not just a project—it’s my proof of concept. I’m testing, refining, and expanding this model to support stressed-out teams through movement, breath, and smart design. It’s already earning traction through inbound leads, client discovery calls, and HR partnerships.

Launched a B2B platform connecting Berlin's top yoga therapy instructors with corporate teams—offering tailored body-based stress relief in the workplace. Designed for HR leads, the platform makes it easy to bring effective, low-admin, and tax-deductible wellness sessions to the office.